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Creating a compelling message and narrative involves crafting content and messages that resonate deeply with your audience, spark their emotions, and drive action. Today’s marketing has evolved through technological advancements, cultural trends, and shifts in consumer preferences.

Evolving trends through the decades

TV, radio, print, and direct mail dominated the marketing scene in the 90s. The storytelling was often emotional and aspirational, with a broad narrative constructed to appeal to a mass audience while controlling the narrative in a top-down approach. The 2000s saw the rise of the internet shift marketing towards digital marketing in a more interactive and personalised way with targeted narratives aimed to appeal to specific groups. Brands began using email, banner ads, and websites to target niche audiences with data-driven messaging, while SEO and direct-response copywriting became key strategies. The 2010s saw the rise of social media, where storytelling became even more interactive and conversational. Brands engaged in two-way communication, and influencer marketing emerged as a powerful tool. Copywriting adapted to shorter, platform-specific formats, while visual storytelling gained increased importance.

The 2020s Trends: Revolutionising storytelling

The 2020s are characterised by AI and data-driven marketing, revolutionising storytelling by creating hyper-personalized experiences. Messaging is focused on aligning with consumers’ identities and values, using real-time interaction, and leveraging user-generated content for authentic storytelling.

#1 AI-powered personalization: The time of tailored connections
At the centre of this evolution is the power of AI. It is transforming how brands connect with customers. From product recommendations to dynamic emails, AI enables personalised experiences at scale. But personalisation isn’t just about data; it’s about creating genuine human connections. The key to success will be blending AI precision with authenticity, ensuring every interaction feels real and relevant.

#2 Storytelling: Connecting through emotion and purpose
Storytelling is more powerful than ever. Brands are moving beyond product features to create narratives focusing on customer experiences, brand values, and real-world impact. The most successful brands will tell stories that put customers at the centre, making them the heroes of their journeys while aligning with values like sustainability and social justice.

#3 Purpose-driven messaging: Aligning with what matters
Consumers are more focused on values than ever before. Brands must align with social causes like sustainability and ethical practices. Purpose-driven messaging will be a powerful way to build trust and loyalty, showing customers that your brand stands for something meaningful, not just a product.

#4 Brevity and impact: Short-form content
In an era of shortened attention spans, even the most compelling story won’t matter if you can’t capture your audience’s attention; short-form content is a must. Whether it’s a punchy social media post or a headline that grabs attention, brevity is essential. The key is to deliver a clear, impactful message that captures attention, cuts through the noise and leaves a lasting impression.

#5 Conversational and authentic copy: Humanizing the message
Consumers are now expecting more from their interactions, they want to connect with brands on a human level and expect brands to speak to them as individuals – not only as customers. In 2025, authentic copy is key. Brands must embrace a conversational tone, using empathy, humour, and relatability to foster emotional connections. With voice search on the rise, messaging will shift to mimic natural, spoken language – engaging customers in ways that feel more like a friendly conversation than a corporate pitch.

#6 Interactive and engaging copy: Fostering honest conversations
Marketing is no longer a one-way street. Brands integrate interactive elements like quizzes, polls, and user-generated content (UGC) to foster engagement. Conversational AI and chatbots turn static copy into dynamic dialogues, creating more personalized, two-way interactions. Customers no longer consume content. They participate in its creation, making the experience more personal and immersive.

Leading the way – Brands with lasting impact

The most successful brands will connect personally, tell authentic stories, and stand for something bigger than a product. By embracing these trends and staying attuned to what consumers genuinely care about, brands can build stronger, more meaningful connections with their audiences. They can form connections beyond the transaction and build more meaningful relationships with their audience by creating a lasting impact in an ever-evolving world.

The future of marketing is about building relationships, not just transactions. Now is the time to innovate and make your message resonate!

 

 

Bold Expressions Through Grain Design

Source: Øyafestivalen, Adobe MAX & Jung Mong-gu Foundation

Maximalist Illustrations

Source: Paris 2024, Zeka Graphic & Yulong Lli

Chopped Shape Format Design

This trend is breaking away from the confines of conventional square and rectangular formats, embracing unique, cropped shapes to highlight products and services in fresh, innovative ways. By intentionally using non-traditional shapes, designers craft dynamic layouts that capture the attention of the audience, offering an engaging and visually stimulating experience.

Commbi Sandals transformed footwear marketing by using custom shapes that highlighted style and comfort, offering a fresh perspective on design. CHROMAS™ Furniture took a bold approach by incorporating curved shapes that transformed each piece into artistic installation, blending functionality with high-end design. Evernate (health supplements) used capsule-shaped graphics to reinforce the relevance of the product while adding a sleek, modern touch to the overall branding.

Source: Commbi® & Evernate

New Naturalism – Earthy Sophistication

Source: Paris 2024, Zeka Graphic & Arkhelm Skincare

Jambo from Kenya! Greeting from Kenya!

This year, we are celebrating 15 years of supporting the orphanage in Kampi Ya Moto, Kenya. Through our CSR work, we have designed and printed the orphanage’s annual calendar and all marketing materials – completely free of charge – every year. Every penny from the calendar sales goes directly to the orphanage, supporting its operations and future.

To honour and genuinely understand the significance of our contribution, we recently travelled to Kenya and visited Kampi Ya Moto. It was an incredible experience to meet the children, reconnect with Jacinta, the founder, and meet the dedicated staff, including kitchen staff, teachers and children’s nurses. Jacinta, who grew up in the same place and inherited the property from her mother, Phyllis, has transformed her childhood home into a sanctuary for children needing safety and care.

During our visit, we had the opportunity to participate in the children’s daily routines and experience how the organization operates, from school lessons to self-sufficiency. The orphanage grows its own crops and keeps various animals—cows, pigs, chickens, and goats—that it cares for lovingly. They also have access to clean water from their own wells, which is invaluable. There is a school on-site for the younger children, while older children receive sponsored education outside the orphanage.

The children living at Kampi Ya Moto range from 0 to 18 years old and come there for many different reasons. We are incredibly proud and happy to contribute to a safe and loving upbringing for these children, giving them hope and opportunities for the future.

Meeting all the children, playing, having fun, and enjoying Swedish sweets together was fantastic! Thanks to Jabadabado for the beautiful toys we brought from Sweden as a gift to the children. The colourful toys were warmly received and appreciated!

ABOUT PHYLLIS MEMORIAL CHILDREN’S HOME

The Phyllis Memorial Children’s home is based in Kenya, in the village of Kampi Ya Moto, which is Swahili for “The village in the Sun”. They care for 60 orphan children, in ages ranging from pre-school up to high school, with different backgrounds. Some have been living on the streets, others with relatives, but all of them have had a very tough start in life. As well as providing a loving home, Phyllis Memorial also provides education for both its own pupils and children from the local villages.

For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit kampiyamotosbarn.se.

We are happy to make a difference – From Malmö to Kenya!

A future in rich contrasts

Colours reflect more than aesthetics – they tell a story about how we relate to our world. NCS Color has released its colour trends for 2025+, and it’s clear that contrasts and dynamism are taking centre stage. The four major trends, Gaia, On & Off, Inner, and Ethereal, encapsulate our emotions and cultural shifts. Each palette offers a unique sense of the times, from Gaia’s nature-inspired blue and green tones to Ethereal’s seamless blend of the physical and digital worlds.

Ethereal – Light, liquid and flowing

Ethereal represents the transition between the digital and physical worlds, with light, flowing colours that blur the boundaries between the two. Rhode, Hailey Bieber’s new company, has embraced this aesthetic, creating a tech-infused yet light and minimalist experience.

Credits: NCS & rhode skin

On & Off – Utmost contrast, opposite attraction

With On & Off, we embrace a world of contrasts. Chromatic light and dark shades unite to symbolize unity despite opposites – a reminder of our need for balance and connection.

Inner & Gaia – A tribute to nature

Inner brings warmth and comfort through its soft, earthy tones. These subtle mid-tones remind us of our humanity and inner strength in a harsh and divided world. Lastly, Gaia pays tribute to nature’s calming forces. Blue and green hues inspire us to reflect on climate change and our relationship with water, our most precious resource. Let these trends inspire you to create spaces where colours influence and transform the feel of our physical and digital worlds.

Credit: NCS 

Fonts with character for unique branding

In 2025, typography will play a vital role in visual communication, focusing on fonts that stand out and deeply connect with audiences. Fonts with strong character provide authenticity and distinction, especially in a world full of information. Variable fonts, which offer fluidity and adaptability, are becoming popular for brands that want flexibility in expressing evolving ideas. These fonts pair well with color trends like Ethereal, while bold, impactful fontswork effectively with the On & Off trend, where strong contrasts in color and typography symbolize unity and balance.

Credits: Francos de Montréal, MAD ORGANICS & FUNKA

England is a country that loves its beer, whether it’s full-strength or alcohol-free. However, not all beers are created equal. That’s why finding a brand you can trust, especially one that’s local and dedicated to its craft, makes all the difference. Blackjack is exactly that kind of brewery.

Credit: Blackjack brewery

A FRESH DESIGN FOR GOOD ORAL HEALTH

We are happy that Adentity’s new packaging design work for Swedencare’s ProDen PlaqueOff^®. Dental is featured at Packaging of the World – one of the most prominent packaging design websites showcasing the most interesting and creative packaging work worldwide. The new, light blue colour communicates a fresh breath, which connects well to the origin of the specific seaweed harvested from the North Atlantic coast. The silver foil communicates the quality and shine of a clean smile. A clean, clear, attractive label communicates the dental benefits and promotes oral health. ProDen PlaqueOff^® Dental contains 100% natural, active seaweed A.N ProDen^®. Providing an easy and effective way to reduce plaque and tartar and promote a healthier and more radiant smile.

View more about the creative design work at Packaging of the World
Read more about the ProDen PlaqueOff^® Dental packaging design story.

Are you interested in developing a new packaging design for a product?

We are happy to help!

Breakfast in the green

The Adentity team enjoyed a radiant day in Copenhagen, where summer was in the air and energy flowed. The day began in the picturesque district of Klampenborg, where we enjoyed a fantastic breakfast in one of the village’s green oases. The morning sun shone through the treetops, and the scent of freshly brewed coffee filled the air as we prepared for a day filled with art, culture, and connection.

From Ai Weiwei to Finn Juhl at Ordrupgaard

After a relaxing walk through the lush landscape, we arrived at our first destination of the day – Ordrupgaard, where history meets modernity. Ai Weiwei is a Chinese artist, architect, and activist known for his innovative and politically charged work. Born in 1957 in Beijing, he grew up during the Chinese Cultural Revolution, which greatly influenced his perspective on art and politics. Ai Weiwei is one of the most influential contemporary artists in the world, with his work often addressing themes like human rights, censorship, freedom, and exile. Wilhelm and Henny Hansen founded Ordrupgaard as a private home for their impressive art collection, and it is still located in their mansion, which was built in 1918. The museum is a treasure trove for art lovers, offering a unique opportunity to enjoy works by some of the world’s most significant artists, including Monet, Degas, Renoir, and Gauguin.

Walking through Ordrupgaard’s galleries was an absolute delight. Each painting told its story, captivating us with timeless beauty and masterful technique. The museum’s atmosphere, with its blend of elegance and intimacy, gave us the time and space to reflect and be inspired by the artistic diversity within its walls.

Lunch by architect Zaha Hadid’s world famous pavilion

After fully absorbing the art, we moved to the historic park, where nature and architectural surroundings create a peaceful and serene harmony. Here, we paused for an outdoor lunch – the perfect spot to continue our conversations about art and creativity.

The next highlight of our tour was the visit to architect and furniture designer Finn Juhl’s world-famous house in the park. Stepping into this architectural gem was like walking into design history. Juhl’s unique vision and ability to combine form and function in a way that still feels relevant and innovative were incredibly inspiring. Every room in the house reflects his creativity and attention to detail, and we couldn’t help but feel moved by his passion for craftsmanship and aesthetics.

Nyhavn soaked in sunshine

As a final touch to this enriching day, we made our way to Nyhavn, one of Copenhagen’s most popular spots. Here, by the colorful harbour, we enjoyed a wonderful evening as the sun slowly set over the water. The vibrant atmosphere and the mild summer weather made the evening a perfect conclusion to a day filled with inspiration, energy, and joy. With renewed creative drive and a wealth of new impressions, we now feel more than ready for upcoming projects and look forward to the challenges of autumn. Wonderful Copenhagen has truly given us a day to remember!

Source:Ordrupgaard

Credits: Olympics

Celebrate in a stylish, responsible & personal way

Inspired by the Olympics in Paris, we took a closer look at the graphic design that permeates the games. Ever since the first official posters from Stockholm in 1912, the branding of the games has increased in importance, depicting both cultural influences from the cities where they were held and stylistic influences of periods in which they took place.

Starting with the present, the visual identity of the Paris Olympic Games is based on four cornerstones: celebration, transfer, rationalisation and personalisation. Transfer stands for a sense of style and the creative French spirit, while personalisation is new to these Games, allowing the host cities and partners to have their own colours and looks.

Credits: IOC

Iconic logo –  Gold, Flame and Marianne

The Paris slogan “Games wide open” is shown visually through the iconic art nouveau posters and the logo. The logo is made up of three symbols: the gold medal, the flame, and the face “Marianne” – a symbol the French people hold dear from the French Revolution. The logo’s symbolism is achievement, energy, and the idea that the games belong to the people.

Partner in time – omega Creative collaboration

In terms of partnerships, the Olympics sees great creative collaboration between partners, utilising the graphics and symbolism associated with the Games. A notable example is Omega’s role as the official timekeeper of the Games. They produce bespoke versions of their iconic timepieces for each event, ensuring that time is managed with a touch of Olympic flair. The watch’s design is stylish and sporty, reflecting the gold symbolism of the Paris logo.

Credits: Omega, V Magazine

Graphic exposÉ – A trip down memory lane

The graphic design for the Olympic games over the years captures the era in which they were held. It’s a time exposé, starting from Stockholm in 1912. Have a look at some examples of Olympic posters that reflect the spirit of the times.

THE ANTIQUE ERA

Credits: IOC

Stockholm, in 1912, represented the parade of nations, where each athlete carried twirling flags and walked towards the common goal of the Olympic games. The nudity was a nod to the ancient games, but it was too daring for some countries. Looking back on today’s partnership with Omega, this was the first Olympic event to feature automatic timing. The 1924 Paris Olympics also featured half-naked athletes with a nod to Antiquity, making the Olympic salute. The flag represents the French Republic, and the palm leaves symbolise victory.

The 1936 Games in Berlin were the first to be broadcast on television. The design, created by Mr Würbel, features the Quadriga from the Brandenburg Gate, a prominent landmark in Berlin. In the background, a garlanded victor is depicted, his arm raised in the Olympic salute, symbolising the Olympic Games.

WORK WITH GRAPHICS

Credits: IOC

The Tokyo Games in 1964 were the first to be held in Asia. Renowned Japanese graphic designer Yusaku Kamekura created the emblem for the Games. It used the red circle of the Japanese flag, representing the sun. Underneath the red circle were the Olympic rings and the words “Tokyo 1964” in gold letters. The posters were made by photoengraving using several colours, highlighting the technology of the Japanese printing industry.

The Mexico City 1968 Games emblem was created by Pedro Ramírez Vázquez and reflected the fashion of the time: hippy psychedelia. It combines the five Olympic rings and the year, and the design recalls the patterns of the Huichol, an indigenous people of Mexico.

The Moscow 1980 poster featured the official emblem created by Vladimir Arsentyev. The Olympic rings are positioned below a section of running tracks, which rise into an architectural silhouette typical of Moscow. A five-pointed star is also included, serving as a reminder of the Kremlin flag.

A VARIETY OF DESIGNERS

Credits: IOC

The 1984 Los Angeles Games had a distinct West Coast style, featuring “intuitive” colours and an exuberant, typically Pacific freshness. This was in line with the spirit of 1980s festivals. The star is a universal symbol of mankind’s highest aspirations; the horizontal bars portray speed, while the repetition of the star shape signifies the spirit of competition between equally outstanding physical forms. Sixteen renowned artists designed 15 posters for the LA Games.

At the Sydney 2000 event, several poster designers from diverse creative and cultural backgrounds were invited to contribute their work to showcase a range of styles and techniques. A total of 50 posters were published. The emblem features the image of an athlete, incorporating traditional Australian shapes and colours. The boomerangs and suggestions of sun and rocks, together with the colours of the harbour, beaches and red interior, evoke the distinctive Australian landscape and its indigenous population.

The poster, created by artist Rachel Whiteread and titled “London 2012,” features circles in the Olympic colours stacked on top of one another. The design clearly references the five rings that make up the Olympic symbol. The circles, which appear as marks made by bottles or glasses left on a table, symbolise the memory of a social meeting. The Organising Committee collaborated with Tate and the Plus Tate Group to showcase artistic excellence in selecting artists to create the official posters of London 2012. Six artists were selected to design a poster.

The information about the Olympic graphic design and branding comes from Olympic Games where you also find a lot more information about the games.

Congratulation to Castellum for winning Glaspriset for the project Sjustjärnan in Malmö. ⭐️

Glaspriset and Glaspärlan are instituted to recognise projects where the use of glass has contributed to the fulfilment of architectural, functional, innovative, and sustainable qualities. It can be anything from an entire office building in glass to a technically advanced glass detail using the criteria of architecture, function, innovation, and sustainability.

Architecture with an impressive ambition

Castellum’s vision was clear from the beginning: to create a sustainable and energy-efficient project that inspires sustainable solutions. E.ON has gathered all employees in Sjustjärnan which is one of Castellum’s biggest projects ever and a starting point for a completely new district, Nyhamnen in Malmö. The overall ambition has been to promote team spirit, cooperation, and health for the staff by offering daylight-lit, airy, and beautiful office premises. A significant and early choice was the double-shell facade with visible wood. Not only is it beautiful to look at, but it also keeps the temperature comfortable indoors, especially when the sun is shining brightly. This means less need for heating on cold days and creates bright, pleasant indoor environments. E.ON’s new head office is characterised by both social sustainability and architectural qualities, as well as comfort.

Marketing & communication package for Sjustjärnan

Adentity had the opportunity to work with Castellum’s project team on the development of a marketing and communication package for Sjustjärnan, including a 7stjärnan logotype, drone film, posters, and branded kick-off material that created engagement for the building teams.

 

In line with Castellum’s vision, the logo was a sculptural-style outline of the building, embracing modern architecture while keeping people and sustainability at the centre. Through a bird’s-eye view from a drone, we successfully visualised not only Castellum’s building projects but also how Nyhamnen is developing and how Malmö will look in the future. And through the “Coffee Break” concept, we created mini-expos that created attention and informed about the exciting projects that set a new benchmark for developing urban environments.

The logotype, taglines, giveaways, and events all aided in building excitement, engagement, and commitment from all participants collaborating on the project. It added to creating team spirit through branded communication.

Read more about the Social event, Logotype and Drone film

Meet Gen Z – the upcoming generation! Following the game-changing Millennials, Gen Z is a generation that is becoming increasingly important when it comes to consumer behaviour, marketing, and communication. At Adentity, we have looked into this generation, the most diverse ever,  to outline some of its characteristics. So, let’s get to know them better.

BORN AS DIGITAL WIZARDS

Generation Z, or the “Zoomers,” was born between 1995(7) and 2012. They are the first generation to have grown up in a completely digital world, which has shaped them in many ways. For example, you have their attention for the whole 8 seconds, and they usually juggle five devices simultaneously. No doubt, they are more connected and tech-savvy than any previous generation.

POSITIVE SCEPTICS

This generation, together with Millennials, has sometimes gotten the epithet “snowflake generation”, derived from the notion of them being seen as somewhat fragile and easily offended, but with a feeling that there is no one else like you.

They are the children of Generation X and are, to some extent, shaped by the same volatile societal environment. Gen X had to deal with the Cold War, the fall of the Berlin Wall, the oil crisis, Watergate, and stock exchange crashes. Gen Z was formed by the financial crisis, a pandemic that closed everything worldwide, the climate crisis, and being part of a new, somewhat unknown digital era. This has created the same scepticism, with a positive touch, as their parents.

With a combination of dynamic visuals, vibrant colours, and an upbeat soundtrack the video is specifically customized to align with Gen Z preferences, making the video both visually and audibly appealing. And with the 8 second focus in fresh memory at least they will see half of it before they turn to another media.

HOME-LOVING HEALTH PROMOTERS WITH MONEY CONCERNS

Gen Z values education very highly and prefers gaming and being at home with family and close friends before partying. Health and training are essential, and they are careful with money and sceptical of any loan, with a lessened need for owning things. They value diversity highly, need clear goals, and know what to expect before entering any commitment, be it a new job, a trust assignment, or an activity. Gen Z are individuals that are including with a focus on ethical and moral values as well as a strong feeling for safety and control. This also conveys a deeper interest in research and being source-critical.

INFLUENCERS AND HAPPENINGS

As consumers, they trust influencers in everything, from health coaching and make-up tips to what skincare brand to buy (or not to buy) and restaurant to visit. Therefore, marketing to this generation must be genuine, transparent, and authentic to entice them to purchase. They like quality and unique products and prefer to shop in brick-and-mortar stores with fun happenings rather than online. And although they care about the planet and products being ethically produced, they still have a love for fast fashion.

SHAPING THE FUTURE

So, are Gen Z digital natives embodied as unique snowflakes? Digital – definitely; snowflakes – more questionable. Gen Z is shaping up to be an adaptable generation that spends time with their family and close friends, is careful with money, includes everyone, and has strong ethical and moral values, especially when it comes to marketing and consumption. They take nothing for granted and impose a sceptical yet positive view of their own future. A generation that will shape the world of tomorrow.

Welcome to another colourful year! As we approach the blossoming spring, let’s take a peek at the vibrant trends shaping today’s graphical world. From pixel-perfect creations to scrapbooking nostalgia and a kaleidoscope of colours.

SCRAPBOOKING SENSATION

Remember creating colourful and textured spreads full of handwritten notes and magazine cutouts? Well, those days of scrapbooking are back! Scrapbooking is taking us back to the golden days of the early 2000s when we listened to the latest hits on our MP3s and wore velour tracksuits as a fashion statement. Brands are drawing inspiration from the mosaic nature of scrapbooking to create eye-catching marketing material. Kiehls, a skincare brand, took that inspiration when they redesigned their packaging.

Credits: Spotify, Kiehls, Fifa Women’s cup

PIXEL PERFECTION

Who would have guessed that the tiny squares could steal the spotlight again? Pixel design is making a comeback, but now in a more expanded and chunkier version. Pixel design uses only coloured pixels as building blocks to collectively form images. The pixels have not only taken the front row in graphic design but fashion houses like Louis Vuitton are also using them to create statement pieces that decorate the runway, blending retro vibes with modern flair.

Credits: John Dias & Louis vuitton

COLOUR CARNIVAL

It would not be the year 2024 without talking about colours. Kermit Green, Barbie Pink, and Pantone’s colour of the year 2024, Peach Fuzz, is painting the town and uplifting our everyday lives. Whether it is web design, interior or clothing, colours are taking their rightful place.

Credits: Adoore, Studio Klin, Hay design, Norrgavel

We are happy that Adentity’s new packaging design work for WelliChews, the new playful “little brother” in the animal supplement range NutriScience for Swedencare, is featured at Packaging of the World – one of the most prominent packaging design websites showcasing the most interesting and creative packaging work worldwide.

WelliChews™ is a functional soft chew targeting different health benefits. It is a smart and easy way to give something tasty that also supports our furry friends´ well-being. The packaging concept was created to appeal to the younger pet parents based on the feelings of do good, taste good, and motion. It features cute, popular pets as well as attractive colours for easy recognition and to stand out on the shelf. The main ingredients and the target areas are highlighted on the front for quick identification of health benefits.

For happy and healthy wagging tails, look out for the new WelliChews™ packaging design.
View more about the design work at Packaging of the World. Read more about the WelliChews packaging story

Lighting the path of inspiration

The integration of AI into marketing strategies has sparked a surge of creative inspiration. Tons of cool ideas are popping up, changing how we do marketing in the digital world. Now, AI is deciding the next flavour of your soda and the new label of your favourite product. Continue reading to discover some of today’s most unique AI marketing campaigns.

The excitement of tomorrow

AI is just as exciting and interesting to companies as it is to consumers. There is a joint enthusiasm about creating a buzz around these brands who use AI to come up with cool new marketing material. People are excited to see how AI can change their daily lives, eagerly anticipating the next wave of innovation that AI will bring.

Credits: Coca-cola and Ads of the world

Coca-Cola took people’s vision of the future and crafted an AI-generated flavour. Intrigued, we sampled it at the office, revealing a genuinely futuristic taste.

Credits: Ads of the world

The latest trend involves feeding AI prompts that it generates into images. Heinz took this trend to the next level, providing AI with a single prompt: “ketchup.” To their astonishment, every bottle produced exhibited a striking resemblance to the iconic Heinz bottle.

Credits: LinkedIn, Dezeen, and BMW

We are all eagerly looking forward to exploring the future possibilities and contributions that AI may offer. What are your thoughts on what AI might bring next?

 

Share customer success! Captivating B2B case studies are powerful marketing tools. Together with Alfa Laval we created several compelling case studies highlighting different products, services, industries, and applications. With a focus on sustainability and cleantech we use different approaches to feature specific aspects of the story. Based on research, interviews, and technical information, we create interesting key messaging, copy, layout, visuals, and infographics. The results are captivating case stories highlighting Alfa Laval’s capabilities, building credibility and trust. Most importantly, they act as an inspiration for innovative investments for a more efficient and sustainable future.

As it turns out, not only innovative companies are interested in Alfa Laval’s sustainable work. French President Emmanuel Macron and His Majesty King Carl XVI Gustaf are visiting the site in Lund today with a focus on the transition to more sustainable energy.

Read more here

In a changing world, branding is critical! Focus on the brand essence, strong and vital concepts, and 360-degree energetic campaigns.
Get in a good mood for marketing!

The essence of building a brand

As a full-service agency, we take a holistic approach to marketing – from strategy, concept and communication throughout the value chain. We adapt to your needs so that you can continue to do what you do best.
Adentity Communication Platform™ is a proven 3 step roadmap to secure long-term branding success.

STRATEGY
Adentity identifies your key market segments, defines a brand strategy and builds a strong position based on your mission,
core values and offer.

CONCEPT
Adentity develops creative concepts that follow a defined strategy to create consistent value-based communication.

CONCEPT-GUIDED CAMPAIGN
We implement concept-guided campaigns through the most effective channels to connect with your target groups.

Welcome to Adentity! Want to share thoughts?  Contact us here