Brio in polarn o pyret collabortation , adentity clothes with black and white stripes and toys

Polarn O. Pyret Collaboration

Co-op between brands
To strengthen the Brio brand, Adentity initiated a collaboration between Brio and Polarn O. Pyret. The Swedish clothing company Polarn O. Pyret was identified as having a strong connection with Brio and a similar consumer positioning in the market.

The collaboration resulted in the creation and instalment of a Brio play area in all Polarn O.Pyret stores in Sweden and Norway, enabling the stores’ young visitors to play with Brio toys. A Polarn O. Pyret newborn kit was also launched. With the theme “My first Brio toy”, a bell rattle was enclosed together with a personal greeting from Brio.

Brio pop table in polarn o pyret collabortation , adentity

Play table
Children were able to play with BRIO toys when their parents were shopping. The initiative was very well received and was a positive way for BRIO to directly create interaction with its target audience.

Brio polarn och pyret collaboration new born kit by adentity

New born kit
The newborn kit consisting of clothes from Polarn O. Pyret and the signature BRIO bell rattle was sold in the stores. It came with a personal gift card and made a perfect gift for newborns.

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