ProDen PlaqueOff^® – Brand campaign

A LOVING BREATH THROUGHOUT LIFE
A loving breath throughout life! Together with Swedencare, Adentity developed a brand concept campaign for ProDen PlaqueOff^®. With the concept “A loving breath throughout life” the ProDen PlaqueOff^® brand platform went live. The concept expresses the feeling of sharing a wet kiss with your loving pet is a happy moment but, in many cases, it is disturbed by bad pet oral health. The solution is ProDen PlaqueOff^® that helps maintain pure breath and clean teeth for dogs and cats throughout their life.

INTEGRATED CAMPAIGN WITH A GLOBAL REACH
By reaching out to different target groups with different perspectives, wants and needs such as pet owners and vets, we developed an integrated campaign with a global reach. The concept was launched across markets and it was executed through various channels i.e. retail, social media, and magazines. With enthusing videos, inspiring posts, interesting ads, and eye-catching retail material, we caught their attention and created a loving campaign