Shrek III

A fully integrated Nordic campaign
One of the most coveted follow-ups in film history comes to the silver screen. Shrek is back, for a third crazy, exciting and funny adventure!

Together with DreamWorks and Kinder, Adentity has developed a fully integrated Nordic campaign across TV, press, web, retail and events – synchronised with the premier of Shrek III. Scandinavian consumers were engaged through games, interactive activities, and fun competitions in the fantastic world of Shrek.

Promotions and in-store events in the Nordics
Kinder’s young customers got to meet the famous Shrek and Princess Fiona in stores, while being treated to face painting, a great time with the brand’s mascot Kinderino, and of course, a Kinder egg.

Kids could also win a Shrek III cinema adventure with their entire school class with our promotion. This was communicated through in-store signs, the campaign site, and a TVC.

Campaign site
Two different campaign sites were launched – “Which Shrek character do you look like?” and “Upload your photo to compete and win tickets for your entire school class to a Shrek III cinema adventure.” These created a lot of activity and drove high traffic to the campaign sites.

The TVC was aired on Nordic channels and promoted Kinder through the Shrek III movie, introducing the movie characters in the Kinder Eggs and communicating the movie adventure competition.

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