Xperia™ Z1

An avant-garde POS twist

When Sony revealed its new Xperia™ Z1, it proved to be one of the world’s most advanced phones with its ultra high quality camera, sleek metal and glass exterior, instant connectivity and water-resistant quality.

For the phone’s global retail concept, Adentity designed a box for the display phone that also functions as a striking in-store showcase. We gave it a creative twist and created this eye-catching tilted display. Combined with its sophisticated colours and images, it instantly draws the attention of customers, while clearly highlighting the phone’s properties.

This innovative POS solution is now on display in phone retail stores around the world.