Ayran’s new look

Tasteful new packaging design

Ayran is Larsa Foods’ Turkish yoghurt drink. It is sold at practically every falafel restaurant in Malmö, Sweden and because of this, the company has become known and visible in many parts of the city.

Adentity redesigned Ayran to widen its appeal. Using the existing turquoise colour, the product design was given a refreshing upgrade through a new nuance and a fresh pattern. The new design brings associations to chilled soft drinks and positions Ayran as a tasty and healthy alternative.