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A day of inspiration, culture, and connection

Come with us to Copenhagen!

Our team crossed the bridge for the Adentity kick off. We started with breakfast at Sankt Jacobs Stenungsbageri, where we had great conversations. From there, we moved from the warmth of bread and conversation to the world of art and reflection at the ARKEN Museum of Modern Art. The walk from Ishøj station became part of the experience, following ARKENWALK Jeppe Hein’s playful trail of neon-red lamps guiding visitors toward the museum. Located by the sea, ARKEN is one of Denmark’s most important cultural venues, designed by architect Søren Robert Lund as a contemporary “ark” washed up on the shore. Here we enjoyed a beautiful lunch with a view of the water before heading back into the vibrant pulse of Copenhagen. At HAY’s Concept Store, we explored Scandinavian aesthetics and design ideas. As the day ended, we gathered at The Roof, one of Copenhagen’s rooftop restaurants with sweeping views over the city. It was the perfect setting to reflect and enjoy a good time together.

Sankt Jacobs – Conversations rise with the sourdough 

Every great team journey begins with shared moments. Ours started in the most Copenhagen way possible: fresh coffee and warm sourdough at Sankt Jacobs Stenungsbageri. Known for legendary cardamom buns and perfectly baked loaves, this set the tone for the day—simple pleasures shared together, sparking energy for what was to come.

Arken Museum of Modern Art – Where creativity meets reflection

From there, we shifted from the warmth of bread and conversation to the world of art and reflection at ARKEN Museum of Modern Art. Located by the sea in Ishøj, ARKEN is one of Denmark’s most important cultural venues, designed by architect Søren Robert Lund as a modern “ark” washed up on the shore.

Before reaching the museum, we chose to walk from Ishøj station, following ARKENWALK, a permanent installation by Danish artist Jeppe Hein. Thirty-two streetlamps, each bent and curved into different shapes and painted in neon red, guided us along the path. What could have been an ordinary stroll became a creative experience – an unexpected introduction to the art waiting at ARKEN.

Read more: Arken & Arkenwalk

Exploring the exhibitions

With that first artistic encounter fresh in mind, we moved into the galleries to immerse ourselfs in two remarkable exhibitions:

TORECHES by Marguerite Humeau: A sensorial opera that imagines new ecologies and collective futures.

ALL WALKS OF LIFE by Frederik Næblerød: A vibrant, energetic universe that reinvents form, medium, and narrative.

After exploring the exhibitions, we sat down for lunch in ARKEN’s light-filled restaurant, where floor-to-ceiling windows open onto the sea and the surrounding landscape. Over plates of perfectly cooked salmon, we enjoyed the view – a setting that made the meal as memorable as the art.

Scandinavian aesthetics – Ideas shaped into form

Our journey then brought us back into the vibrant pulse of Copenhagen, where design is not just a product but a way of life. At HAY’s Concept Store, we explored the intersection of creativity, functionality, and Scandinavian aesthetics. Founded in 2002, HAY has become a symbol of modern Danish design thinking.

Read more: HAY

Rising above, reflecting together

As the day ended, we gathered at The Roof, one of Copenhagen’s rooftop restaurants with sweeping views over the city.

It was the perfect setting to reflect and enjoy a good time together.

Colour futures and retrofuturistic realities

The design world constantly evolves, shaped by culture, technology, and a growing desire for more authentic and expressive communication. From bold new colour palettes and unexpected combinations to nostalgic yet futuristic aesthetics, design is entering a playful and purposeful phase. Here are some of the creative directions reshaping how we see – and feel – the future of visual expression.

VIBRANT & TACTILE: THE FUTURE OF COLOUR

After years of neutral tones, we are entering an era of vibrant contrasts. Earthy browns, soft whites and deep blues bring a sense of calm and balance, while richer, more expressive palettes are taking center stage.

Source: NCS

What makes this shift stand out is the tactile quality of colour. Shades are not only chosen for how they look, but for how they feel – natural, textured and grounded. In a world that is increasingly digital, this brings design back to something physical and human, creating visuals that feel authentic and closer to everyday life.

A NEW ERA OF COLOUR PAIRINGS

Unexpected colour combinations are stepping into the spotlight. Pairings once considered “wrong”, like coral red with mint green or soft pastels with bold accents, are now seen as playful and memorable.

Source: Ikea & Pink Tiger,

The strength of this trend lies in its energy and attitude. Instead of seeking perfect harmony, design is embracing contrast to create visuals that surprise and stay with you. It shows a clear shift: standing out is now more important than blending in.

THE FUTURE THROUGH A RETRO LENS

The past and the future are colliding in bold new ways through retrofuturism, a design movement that blends nostalgic aesthetics from the 70s and 80s with futuristic technology and storytelling. Expect vivid colours, vintage-inspired typography, and scenes that blur the line between the everyday and the extraordinary. From Nike’s So Win campaign to high-fashion collaborations, retrofuturism proves that looking back can be the most powerful way forward.

Source: Jordan Jenkins, Nike & Roberto Cavalli/Skims

It’s about looking forward by looking back: taking inspiration from the colours, shapes, and typography of the past, but reimagining them through a modern lens. The result is design that feels familiar yet fresh and relevant. This is not nostalgia for its own sake, it uses retro references to create trust and recognition while combining them with bold, futuristic themes and narratives. In other words, we see the world through a retro lens, while carrying it into the future.

MINIMALISM WITH A TWIST

Minimalism continues to be a strong design language, but it is no longer just about removing elements. The new wave keeps the clarity but adds character – clean layouts are paired with expressive typography, asymmetry and subtle disruptions that make the design stand out.

Source: Specsavers, CreativeBoom & Pay Pal  & Adidas

Brands are using this evolution to avoid sterility and bring more personality into minimalism. Specsavers challenged convention with their “Blurred Logo” campaign – a stripped-back design where the logo itself was deliberately out of focus, proving that even the simplest layout can surprise. PayPal’s refreshed identity shows another direction – a cleaner and more modern look, but with custom typography and a more dynamic colour palette that gives energy and optimism.

MAKING WORDS MOVE

Typography is no longer static. Words move, shift and animate to bring energy and emotion into communication.

Here is an example from Apple – Check it out!

This trend is driven by the way we consume content today. Movement captures attention, and moving type makes words more engaging. For brands, kinetic typography turns text into more than information: it becomes a visual experience that people don’t just read, but actually feel.