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In today’s competitive market, embracing sustainability is essential for every brand. By seamlessly integrating sustainability into all aspects of communication, a brand can gain a substantial advantage. This approach not only creates a positive impact but also positions the brand for long-term success.

A TRUSTWORTHY POSITION FOR A COMPETITIVE ADVANTAGE

Adentity has 20 years of experience integrating sustainable innovation with marketing to establish a strong market position. We have expertise in incorporating sustainable innovation and branding into communication platforms, CSR initiatives, campaigns, and events to convey the brand’s sustainable story effectively. With an integrated approach, we can help brands establish a meaningful position that gives them a competitive edge. 

A COMMITMENT, NOT A BUZZWORD

For a brand to adopt a sustainable approach, it is about integrating environmental, economic, and social issues – the entire chain – into its business process. With sustainable branding, the goal is to incorporate sustainability into the brand’s authentic identity. Therefore, the brand’s marketing messages must align with the company’s genuine and verifiable commitment to sustainability. Beyond aligning messages, brands must engage in continuous dialogue with their stakeholders, be transparent about challenges and progress, and demonstrate tangible actions that reflect their commitment to sustainability. This approach ensures that sustainability becomes an integral part of the brand’s DNA, driving long-term positive impact.

THE CLIMATE SETS THE AGENDA 

Several aspects drive the sustainability focus forward, with climate change being a prominent driving force. Legislation and international agreements, such as the UN goals, the Paris Climate Agreement, and COP, are strong driving forces for finding new solutions. Compliance reporting is a tool that ensures companies adhere to and implement solutions in their operations. It involves systematically tracking, documenting, and reporting an organisation’s adherence to sustainability standards and targets. This process not only aids in transparency and accountability but also enables companies to demonstrate their commitment to reducing their environmental impact. 

NEW BUSINESS AND CONSUMER LOGICS

Technology advances with innovations in various sectors. Still, it is most noticeable in the energy sector, where renewable energy and a focus on sustainable cities are starting to create a new business logic. Changing consumption patterns that require a sustainability approach is also vital. This trend is shifting away from a throwaway society, toward more sustainable consumerism. Younger generations, including Gen Z and Alpha, are promoting different values and consumer behaviours, transforming our society for the future. This generational shift in values and behaviours is not just a trend but a powerful force reshaping industries, influencing corporate strategies, and fostering a more sustainable and equitable future for all.

 

WE INTEGRATE SUSTAINABILITY WITH BRANDING

Adentity has experience working with sustainable innovation, the environment, and integrating clients’ business strategies into branding and marketing materials. We build on the brand’s authentic profile and turn it into effective communication, creating a profound brand position and a competitive advantage. This involves working with different stakeholders, analysing and researching in a process-oriented and structured way, and integrating sustainability into platforms, concepts, and campaigns. Creating trust through proof and understanding how to work with a brand through this process is at the heart of what we do.

We bring the green story to life by establishing a strong market position built on authenticity, transparency, and verifiability throughout the entire value chain.

With a sustainable branding platform, we develop a strategy that leads to narratives and stories based on the brand essence, with sustainability as one of the core pillars. The story comes to life through concepts and campaigns where sustainability is seamlessly integrated into the marketing.

To visualise and communicate the vision of green transformation, we translate facts into engaging icons, illustrations, and messages to make it clear and visually appealing. We adopt a different perspective and a process-oriented approach, utilising platforms, concepts, and campaigns through workshops, business analysis, trends, research, and various channels as tools that involve all stakeholders.

At its core, sustainable marketing creates value for customers, society, and the environment simultaneously. Together, we can find an optimistic way forward and confidently bring the green story to life!

 

SUSTAINABLE BRANDING WORK

Below are several cases demonstrating how sustainability can be integrated into all aspects of branding and marketing.

Alfa Laval

Alfa Laval is driving the advancement of future heat transfer technology. Adentity has worked closely with Alfa Laval on several projects, including developing the overall conceptual framework for the “Driving the Future in Heat Transfer Technologies” campaign.  

Bona

Adentity worked closely with Bona’s marketing and corporate communications to build an integrated communication and brand platform. This included the development of Bona’s environmental platform, “On Track for Sustainability.” Adentity also presented the outcomes of Bona’s value chain analysis with the Swedish Environmental Institute and explained new EMICODE regulations by using clear visuals, messaging, and key graphics. 

Rosti

Together with the Rosti Group, Adentity has created a new sustainability-focused brand platform and concept, encompassing everything from an engaging brand story and a clear brand framework to a revitalised visual identity. To bring the new concept “Shaping sustainable solutions for tomorrow” to life, we conveyed a clear brand positioning and distinctive visuals – connecting sustainability efforts worldwide to strategy development, concept creation, goals, progress, and the people of Rosti. The work highlights Rosti’s 2030 sustainability commitments.

The brand platform includes a brand storybook, a framework for the Sustainability Report, concept artworks, visuals, illustrations, and key messages. These materials are designed for use across digital channels, at trade events, and in industry press.

Tetra Pak

Tetra Pak, a global leader in packaging and processing technology, launched Tetra Recart: an innovative, sustainable food packaging for canned goods. Adentity created brand communication concepts to highlight its benefits and support its new market position.

 

MAKING A DIFFERENCE FOR THE CHILDREN

For the sixteenth consecutive year, we at Adentity are proud to produce and print the annual calendar for Kampi Ya Motos Barn, a Swedish non-profit foundation supporting the children’s home and school in Kampi Ya Moto, Kenya.

All revenue from the calendar sales goes directly to the home, helping to provide food, education and a safe environment for the children, at no cost to the organisation.

Last year, we travelled to Kenya to see the impact of this work first-hand. We met the inspiring founder, Jacinta, the dedicated staff, and all the amazing children. Seeing the school and the self-sufficient farm made our long-term partnership more meaningful. The orphanage is now a lively, self-sustaining environment where children aged 0 to 18 receive shelter, education, care, and hope for a brighter future.

During our stay, we observed daily life at the orphanage, ranging from school lessons and shared meals to impressive agricultural activities that foster self-reliance. The children and staff grow crops, care for cows, pigs, goats, and chickens, and draw clean water from their wells. Younger children attend the on-site school, while older students pursue their education through sponsored programmes outside the orphanage.

A highlight of our visit was spending time with the children, playing and sharing stories. Thanks to the generous contribution from Jabadabado, we also managed to bring colourful toys from Sweden, which were met with great excitement and happiness. Our visit to Kampi Ya Moto reinforced the importance of ongoing commitment and collaboration. It served as a reminder that even small actions, sustained over time, can have a meaningful impact. We return inspired and deeply proud to support a place where care, hope, and opportunity truly come to life.

Kampi Ya Motos Barn was founded in Sweden to secure a brighter future for vulnerable children in the region. The foundation gives hope and opportunity through education, healthcare, and daily support. We at Adentity are honoured to continue this long-term partnership as part of our CSR efforts and to play a small part in helping the Kampi Ya Motos children grow and thrive.

For more information about Kampi ya Motos Barn and how you can support Phyllis Memorial Children’s Home and Academy, visit kampiyamotosbarn.se.