Xperia™ go

A watertight solution

For Sony Mobile’s global launch of the water-resistant smartphone Xperia™ go, Adentity designed a new mini POS display concept for product marketing in retail stores around the world. The compact box easily unfolds into an eye-catching in-store display that elevates the phone to eye-level, at the same time encouraging interaction with its easy-to-pick-up slot concept.

Combining images depicting a vibrant lifestyle, refreshing water design elements and a youthful colour scheme, we created a display that appeals to the target customers of Xperia™ go, and is an elegant interpretation of the phone’s properties – durability, water resistance and style.